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In Loving Memory of Dan Korhorn

It is with a sad heart that we write this to let you know we lost Dan Korhorn on December 18, 2025. He fought this cancer for a long 2.5 years and fought it all the way to the end. He leaves behind his wife Kim and two daughters, Emma and Lily. They, along with us, will miss him tremendously!

Joel was introduced to Dan 29 years ago through his future father-in-law. He said, “I have a young man dating my daughter I would like you to meet”. The rest is history as they say, Dan and Joel have been in business together for those 29 years, adding Bryan and Ben. Dan was a rock, solid as they come.

Solid in his beliefs, his faith, his family, and his clients. You never wondered what he was thinking, and he was willing to speak and put into words what most of us were thinking. He was incredibly smart, could remember things most of us would not even come close to remembering. He was always our go to if we needed to phone a friend on some weird off the wall question, call Dan and he probably knew the answer. He also loved great food. We all learned after a little while, if Dan recommended a place to go eat, don’t question it, just go and enjoy a fantastic meal!

For those of you who worked directly with Dan, please know we already have a plan in place for who will be your servicing advisor and you will be hearing from that person soon. If there are any questions in the meantime or planning conversations that you would like to have, please know we work as a team, so it truly doesn’t matter who you speak with here at the firm. We are here to serve you!

It is reassuring to know he had faith in Jesus Christ as his Lord and Savior, and we will someday be joining him in heaven. He was a great friend and partner and will be forever missed! For those who would like more information about Dan’s life and service details, his obituary can be found below:

Dan Korhorn's Obituary

Welcome to Pathway Financial Design

Pathway Financial Design, LLC is an independent planning firm specializing in multigenerational financial planning, tax planning, and investment management. Our goal is simple: helping people develop a plan as if they will live forever while embracing today’s opportunities and milestones with confidence. With over two decades of serving families, we are proud to say that Pathway Financial Design is now serving four generations—grandparents, parents, children, and grandchildren. Our clients include families, small business owners, and people heading toward retirement at every level of wealth.

Planning your financial life means looking at the big picture—insurance, taxes, estate planning, investments, and more—and making sure everything works together. Our role is to help you and your family understand your full financial picture, offer clear recommendations, and support you in putting the strategies you choose into action with personal service and attention to detail.

How We Are Different

At Pathway Financial Design, we are a completely independent firm unbeholden to any one financial institution. The main way we are different than other firms is that we seek to serve as a centralized contact in your financial life, providing you access to multiple disciplines so that you can make one call to accomplish your financial objectives. This includes tax preparation through our sister company, HBW Tax Services.

Often, you will see other firms focused solely on investments rather than considering your complete financial picture. We purposely organized ourselves differently so that we could address current and future taxes with an eye to increasing our clients’ overall net worth—alongside financial planning, retirement planning, and protection planning to help fortify against risks that could cause financial harm.

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Let Us Help You Master Your Money

For many busy families and small business owners, financial planning can seem very time consuming and often overwhelming. We help you simplify and organize your financial lives by sorting through many of the complicated situations you face. We start by working closely with you to understand what matters most—your needs and your vision for the future. From there, we craft a tailored plan that maps out clear steps and a timeline to bring those goals within reach. This personalized approach lets us deliver comprehensive, objective, and innovative solutions that truly fit your unique journey.

In order to help deliver the best outcomes, we offer a full menu of financial services under one roof. Our senior leadership team has over 100 years of combined experience. This includes trained and certified professionals that specialize in all of the areas we have identified as crucial to providing a sound financial plan. Our combination of the right people, comprehensive services, and fresh perspective helps us go far beyond the traditional advisor practice. It allows us to offer institutional quality advice coupled with the intimacy of a privately-held firm.

Yes, I would like to have a no-obligation, complimentary conversation about my finances!

Whether you need help with your own financial situation, or help with your business, or both, call us at (616) 682-4604, email us at info@pathwayfd.com, or send us a message here and we will get back to you to schedule a time either in person or online. There is no obligation and initial consultations are free, so you have nothing to lose and potentially a lot to gain. We look forward to meeting you!

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(616) 682-4604 | info@pathwayfd.com

Serving Clients with offices in Grand Rapids, Holland, and Traverse City

Corporate Office
Pathway Financial Design
3333 Deposit Drive NE Suite 250
Grand Rapids, MI 49546

Lakeshore Office
Pathway Financial Design
833 East 16th Street Suite 200
Holland, MI 49423

Traverse City Office
Pathway Financial Design
806 Hastings Street Suite J
Traverse City, MI 49686

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Securities offered through Silver Oak Securities, Inc. (SOSI), member FINRA/SIPC. Investment advisory services offered through HBW Advisory Services LLC, a registered investment advisor. Pathway Financial Design, SOSI, and HBW Advisory Services are not affiliated.
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